Nike 5 Showdown

client: Nike EMEA

During the Africa Cup 2008 in Accra, Ghana, Nike organized a 5 versus 5 youth football tournament. I designed the total ‘look and feel’ for this tournament. Michael Essien was the ambassador of the tournament. He is the most popular football athlete in Ghana. A red team of 5 Essiens roamed the streets of Accra in search of their alter egos in blue…
The event is part of Nike’s first launch in Ghana.
Between January 21st and February 8th you can check: Nike5showdown.com for a daily update and news on the tournament.
This site is produced by Africa Interactive.

5 x Essien blue

poster, 07 Feb 2008

This image (like the red version) was used for the promotion Nike did theirselves in the streets of Accra. It was produced as different poster sizes as well as huge billboards where the five Essiens were enlarged to life size. On appropriate places the blue billboards were facing the red ones to create a visual showdown.

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