client: Nike EMEA
During the Africa Cup 2008 in Accra, Ghana, Nike organized a 5 versus 5 youth football tournament. I designed the total ‘look and feel’ for this tournament. Michael Essien was the ambassador of the tournament. He is the most popular football athlete in Ghana. A red team of 5 Essiens roamed the streets of Accra in search of their alter egos in blue…
The event is part of Nike’s first launch in Ghana.
Between January 21st and February 8th you can check:
Nike5showdown.com for a daily update and news on the tournament.
This site is produced by Africa Interactive.