NoLimit is the centre of culture in Amsterdam South East. I can use different spaces and areas of the building for several purposes.
NoLimit asked me to redo their identity with some restrictions. Since they already have the name on the building in a certain type and colour, they wanted to keep that and work around that. I looked for a simple solution, a shape to play with. NoLimit is situated in a triangular building so the shape was found. I add an editorial with the condenced type coming out of these triangles - or entering it - with the intention to show what is happening in their building. The first necessities are still very minimal. All the promotional mediums should show a more playfull result.