Solid Ground Movement is an Amsterdam based Hip-Hop school that needed a new profile as they are about to move their homebase to the north-side of Amsterdam. The idea is to promote their crew name in a steady and rather corporate style alongside five graffiti inspired logos, for short Solid. The five Solids and the five letters in Solid will symbolize the five elements of Hip-Hop. The identity will be developed in black and white inspired by the blocked black and white breakdance-mats they perform on.
A stack of material and a site will follow soon. A first preview: