The BKB campaign agency organized several thematic events to create awareness for the changing climate in the Dutch Healthcare sector. These series of events needed an identity and a title called 'Working on (or to work on) Healthcare', Werken aan de Zorg. The events were a more attractive transmission of rather dull research and reports on the state of healthcare in word and print. The summary of more formal reports were handed out during the events and we created a 'Hero of Health' competition. It was quite a successful manner to get the message across.