With the new approach of the Johan Cruijff Schaal starting this season – playing at the league champion's stadium – the opportunity for a new identity was created. The Johan Cruijff Foundation became a leading partner and with that the ability to use Johan's portrait as a main visual. Next to the graphic identity we had the great honor to make the award itself as well. In collaboration with Het Oude Ambacht the tin and brass platter was created right in time for the 22nd edition between Feyenoord and Vitesse.