The Teylers Museum exhibits a collection of drawings made by Leonardo da Vinci. Looking through the eyes of Da Vinci you are able to see the first true expressions of real people in Art. We chose two images for the campaign: the drawing of a young soldier and 'the Mona Lisa of drawings', a drawing of a young woman. The design follows the corporate identity of Teylers and is the first big campaign to promote it. Where Leonardo was a true follower of the golden ratio, this campaign and its content truly fits the inspiration of the Teylers identity.